Presenting a fusion of artistry and emotion, this captivating campaign is the result of a creative collaboration between Ogilvy Health, Illusion’s art and Eevolver’s CGI. Through the skillful application of VFX, it masterfully unveils the surreal nature of a tumor and its far-reaching tendrils.
Blending live action with CGI, Eevolver’s team accomplished a visually stunning outcome, seamlessly integrating the photo illustrative CGI elements within a realistic environment.
To complete this animation, Eevolver incorporated custom music and compelling voice-over, further enhancing the story. Every CGI element has been carefully crafted to deliver powerful and evocative imagery that resonates with the audience.
The campaign represents the convergence of art and technology, brought to life by the collaboration between Ogilvy Health, Illusion, and Evolver.