Bath & Body Works’ selected Eevolver studios to launch its newest fragrance, Sweetest Song. The concept is a testament to the brand’s ability to blend traditional storytelling with modern digital techniques. By integrating live-action and CGI elements, the campaign not only showcased the new fragrance but also created an immersive experience that resonated with audiences across social media platforms.
The spot is a fusion of live-action and cutting-edge CGI, Bath & Body Works’ Sweetest Song unveiled a very successful social media campaign. The short-form spot, which premiered on TikTok and Instagram, captivated audiences with its hyper-realistic visual storytelling — blurring the line between fantasy and reality.
