Bath & Body Works × Disney Villains… The power is in your scent! Part 1

The production began with pre-visualization, where the virtual mirror and CGI hand are designed and storyboarded to ensure seamless interaction with the live-action performance. On shoot day, the talent is filmed walking toward a practical frame or stand-in element, with precise blocking and tracking markers placed to align their movement with the digital mirror. High-quality cameras, controlled lighting, and clean plates are captured to aid integration in post. In visual effects, the virtual mirror is composited into the scene, and a CGI hand created using houdini is animated to match the timing of the performance, reaches out in perfect sync. The final result is a cinematic shot where live action and digital artistry blend into a striking, surreal moment.