About The Project

Step through the mirror and into a world of magic and mischief! In this interactive game-like experience, you face a wicked choice: will you embrace the cunning Evil Queen or the dark power of Maleficent? Watch as our hero navigates stunning, fantastical environments filled with magical smoke, glowing portals, and perfume-inspired visual surprises. Every move brings the story and the scent to life.

Process

The CGI environment transforms the mirror world into a vibrant, interactive obstacle course. Floating platforms, spinning obstacles, and ramps create a sense of motion and challenge, while glowing pathways and animated fog guide the talent toward the perfume reward. Reflective surfaces, subtle lighting cues, and stylized textures make the world feel immersive and magical, blending seamlessly with the live-action performance. Every element is designed to react to the talent’s movements, creating a playful, game-like experience that’s visually captivating for sthe product launch!

Project

Client

Production

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